News

The Digital Age of Real Estate

Over the past year, we have seen a massive annual growth of the internet and social media users in the Middle East as shown in the data. As more internet users join the digital age we can see an enormous trend of companies now shifting strategies from outbound marketing to inbound marketing.  The wars are now being fought online.

Real estate industry has seen a fundamental transformation in technology and digital media as well. Almost all homebuyers and renters in Dubai today start their home-buying journeys through searches online, real estate websites and portals such as Dubizzle, property finder, bayut etc, making sure they get the best value for money on their investment.

With the growing trend of renters and homebuyers starting their research and property searches online; brokers, property management firms and property portals are now spending most of their marketing budgets on digital and web-based advertising tools and features which provide for an increased return on investment (ROI). Besides listing properties on the web using real estate portals, these websites also offers brokers and landlords digital marketing tools like property videos, 360 video and VR tours, custom real estate websites, 3-D floor plans, and social media marketing.

Real estate brokerage firms have also been utilizing popular social media networks to promote brand awareness, engage with residents, advertise promotions, and generate leads and website traffic. While social media is a term that is used very loosely referring to many social media networks which almost everyone has heard of like Facebook, Twitter, Pinterest, Instagram, YouTube, Snapchat, LinkedIn, etc., the truth is that each social media network has its own great features that work in their own unique way and style. For example, Facebook is a fantastic tool to post news, engage with residents, post contests, etc. and by using Facebook’s advertising tools, you can drive a lot of website traffic to a very specific audience.

The real estate industry has been going through a revolution and the changes are pointing to high growth rates and opportunities for the companies servicing this space. Traditional methods of connecting buyers and renters with property owners and landlords have now fundamentally changed to digital media and technology.

 

Ashton Fernandes
Digital Marketing Executive
Deja Vu Real Estate